Yes, ladies, it’s true. Looks matter.
Men partially base their preferences on physical attractiveness. But that’s not the whole story.
Malcolm Gladwell gives a great example in his book, blink:
John has an idea about what he wants in a woman, and that idea isn’t wrong. It’s just incomplete. The description he starts with is his conscious ideal: what he believes he wants when he sits down and thinks about it. But what he cannot be as certain about are the criteria he uses to form his preferences in that first instant of meeting someone face-to-face. That information is behind the locked door.
First point: what people say they want is part of the calculation, but not the entire calculation for making a decision.
Second point: In our society, men are discouraged from indicating that attractiveness is important. The fact is that the physical attractiveness is one of the building blocks for a strong relationship. As well, it’s always going to be the first thing you notice when you meet someone. So attractiveness is important, but no one’s going to say that on paper.
Is it any surprise that the importance of attractiveness differs between what men say and what men actually do? Nope. What’s important to note, though, is that it’s not the only factor.